“Fiorucci Gigi” was created by Endless as a part of his 2019 collaboration with Italian designer brand, Fiorucci. Fiorucci were one of the first brands to use celebrity endorsement to advertise their products in the eighties and since their recent relaunch, they have used the same method via the modern medium of social media. Endless has based these paintings on this concept, whilst channelling his own ‘brand worship’ ethos and consumerism ideologies. Endless has depicted American fashion model, Gigi Hadid, who is a huge fan of the brand and has been seen wearing Fiorucci on many occasions. Endless has adorned Gigi in clothing worn by religious icons in classical paintings and the bible she holds has been decorated with Fiorucci’s iconic angels. This comments on Endless’ idea that celebrity and brand worship has overtaken religious worship in modern times. The archway that surrounds her is also a nod to the way religious icons were often portrayed in classical paintings throughout history. Endless has used detailed stencil work with spray paint, staying true to his street art origins, as well as hand painting to create this piece.
Limited edition original canvas run of 3 unique pieces.
Signed and dated by the artist.
Supplied with certificate of authenticity to provide provenance.
Size 101cm x 152cm
Acrylic & spray paint on canvas.
Global shipping available.